Lohr Signature Cabernet Sauvignon in Their Vineyards Photo Credit: Cathrine Todd Before he knew it, he was placing his hands in the dirt, as he had done many times before, but this time as a future wine producer – one that would transform the perception of wine regions outside of Napa and Sonoma.ĭrinking J. His passion for wine only grew once he started to delve into learning about viticulture, wine making and the untapped potential of the Central Coast. Jerry Lohr started a land development and custom home-building business in California during the mid 1960’s but environmental concerns in the ‘70’s that led to strict regulations limiting the over-expansion of building ended up bringing him back to his deep farming roots.
Lohr Estates “Seven Oaks” Cabernet Sauvignon from Paso Robles is still one of the greatest values on the market that delivers a richly balanced wine that is oftentimes below $15 in retail stores from the same family that owns the vineyards, makes the wine and bottles it. This was before the different pockets of the Central Coast became well-known, such as Monterey for its Chardonnay and Pinot Noir, or Paso Robles for Cabernet Sauvignon that over-delivered for price. Lohr Winery was founded in 1974) and then investing in Bordeaux varieties in Paso Robles in 1986. That boy, Jerry Lohr, would not only go on to receive his Master’s degree in civil engineering from Stanford University, but become one of the pioneers of grape growing and winemaking in the Central Coast of California by planting vines in Monterey in 1972 with his own hands (J. Lohr Vineyards & Wines in California started with the values of a young man who grew up on a farm tucked away in South Dakota. The foundation for the great wine empire J. Core Values Yield Marketplace Misperceptions with Paso Robles Wines